![]() Keep in mind that BitTorrent usage numbers are likely higher than Sandvine estimates, given the high number of users that hide their BitTorrent traffic behind proxies and VPNs to not only dodge the prying-eyes of their ISPs, but avoid copyright trolls and industry lawsuits. content.Īs a result, these users are starting to drift back to piracy. That’s especially true overseas, where geographical viewing restrictions hamper access to popular U.S. The problem: consumers only have so much disposable income, and the growing laundry-list of services users now need to subscribe to if they want to watch all of their favorite movies and shows can not only become confusing, but prohibitively expensive. The better, more exclusive your content is, the more subscribers you can drive to your service. Numerous streaming providers are now winning awards for the original, usually-exclusive content they develop in house in a bid to reduce content licensing costs. And these companies are increasingly choosing to keep their own content as in-house exclusives in order to drive subscriptions. Studies have shown that nearly every major broadcaster will have launched their own streaming service by 2022. ![]() “To get access to all of these services, it gets very expensive for a consumer, so they subscribe to one or two and pirate the rest.” Cullen said.Īs more and more companies jump into the streaming race, they’re cordoning off “must have” content into a wider and wider array of exclusivity silos.ĭisney, for example, will soon be pulling most of its fare from Netflix as it launches its own streaming service this year. “More sources than ever are producing "exclusive" content available on a single streaming or broadcast service-think Game of Thrones for HBO, House of Cards for Netflix, The Handmaid's Tale for Hulu, or Jack Ryan for Amazon,” Sandvine’s Cam Cullen said in a blog post. One major reason for BitTorrent’s rising popularity? Annoying exclusivity streaming deals. That’s especially true in the Middle East, Europe, and Africa, where BitTorrent now accounts for 32% of all upstream network traffic. By 2015, BitTorrent’s share of upstream traffic on these networks had dipped to 26.83 percent, largely thanks to the rise in quality, inexpensive streaming alternatives to piracy.īut Sandvine notes that trend is now reversing slightly, with BitTorrent’s traffic share once again growing worldwide. Back in 2011, Sandvine stated that BitTorrent accounted for 52.01% of upstream traffic on fixed broadband networks in North America.
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